Marketing Internship At Puma Interview
Marketing And Events At Puma, Sponsorship Question(s) & Actual Evaluation
Please refer to the evaluation for more insight.
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Classification: Marketing Internship At Puma
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Topic(s): Marketing And Events At Puma, Sponsorship
Can you tell me about your previous experience in marketing and how it relates to the role of a Marketing Intern at PUMA?
Candidate's Answer:So in my previous role I worked as a sponsorship intern at a sports management company called Sports Paddock, but after my first two months there they pivoted my role to sales and operation, also did a little work on social media. Since this company was a startup I had to do a little bit of everything. I also handled the operations of Season 2 of TAL Basketball, including Matchday operations, social media. Before this company I worked in an agency which was also a startup called Vilay Sports, where we had to find sponsors for events like the bilateral Indian cricket series, IPL and my last project there was to find sponsors for the pkl team Bengaluru Bulls. I believe that my interest in Sports Marketing has only risen after the last few roles, as I want to experience all the jobs that the sports industry has to offer
AI Evaluation:Your answer is good and shows that you have relevant experience in marketing, sponsorship, and events within the sports industry. You have highlighted your roles in previous internships and clearly explained how they relate to the role of a Marketing Intern at PUMA, showcasing your interest and experience in sports marketing.
To improve your answer, you could provide specific examples of projects or campaigns you worked on in your previous roles that demonstrate your skills and accomplishments in marketing. Additionally, you could mention any specific marketing strategies or techniques that you implemented successfully in your previous roles that could be applicable to the role at PUMA.
Overall, your answer is relevant and provides a good overview of your previous experience in marketing. I would rate your answer 4.5/5.
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Classification: Marketing Internship At Puma
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Topic(s): Marketing And Events At Puma, Sponsorship
How familiar are you with PUMA's brand and marketing strategies?
Candidate's Answer:I am very familiar with PUMA's brand, they have done a very good job of increasing their presence known across social media, where i see a lot of the ads reaching people. They have also done a very good job of choosing the best indian athletes to represent them like Virat Kohli, Sunil Chettri, KL Rahul. There has been marketing strategies which have been used like Let there be sport and Forever Faster with the use of endorsements and sponsorship to celebraties they have targeted their target audience which is athletes with a fashionable side.
AI Evaluation:Your answer is very good as you demonstrate a clear understanding of PUMA's brand and marketing strategies. You mention social media as a key platform for their ads, which is very accurate as PUMA is known for their strong social media presence. You also highlight the importance of choosing the right brand ambassadors like Virat Kohli and Sunil Chettri, showing that you are aware of their endorsement strategies. Additionally, you mention specific marketing campaigns like "Let there be sport" and "Forever Faster" which shows that you have done your research on PUMA's marketing initiatives.
To improve your answer, you could provide more details or examples of specific marketing strategies that PUMA has used in the past. You could also mention any recent sponsorships or collaborations that PUMA has been involved in to further showcase your knowledge of the brand.
Overall, I would rate your answer as 4.5/5. It is well-structured, insightful, and demonstrates a strong understanding of PUMA's brand and marketing strategies.