Business Development Interview

Sales And Marketing Question(s) & Actual Evaluation

* Please note that the following answer(s) are just sample answers from one of our candidates. It doesn't mean that it's the correct or wrong answer.
Please refer to the evaluation for more insight.

Classification: Business Development

Topic(s): Sales And Marketing

Interview Question:

Can you describe a successful business development strategy you implemented in your previous role?

Candidate's Answer:

In my role at TFG Matsapha Branch sales started going down due to a customer migrating to a new mall. So for me jn order to retain customer I used the TFG money account and open more account and use the reward programs in store where reward card member get discounts on selected items when they purchase, this help retail customers and the TFG Money accounts grew by 13.67% which help to retain foot traffic in the store despite new mall that opened

AI Evaluation:

Your answer effectively addresses the interview question by providing a specific example of a business development strategy you implemented. It highlights your proactive approach in response to a challenge (customer migration due to a new mall) and demonstrates your ability to leverage existing resources (the TFG Money account and rewards program) to achieve positive results.

Strengths of your answer:
1. Specificity: You provided a concrete example, which is crucial in interviews. Mentioning the growth percentage (13.67%) adds credibility to your accomplishment.
2. Problem-solving: You clearly articulated the issue and your strategy to tackle it, showcasing your critical thinking and adaptability.
3. Focus on customer retention: Emphasizing customer retention demonstrates an understanding of the importance of maintaining existing clientele, a key aspect of business development.

Areas for improvement:
1. Clarity and Structure: While your answer contains valuable information, the flow can be improved. Start with the challenge, then explain your strategy, and finish with the outcome more distinctly.
2. Additional Context: Briefly mentioning how you identified the customer migration issue could strengthen your narrative, showcasing your analytical skills.
3. Broader Impact: Touch on how this strategy aligns with overall business goals, such as increased revenue or market share, to show a broader perspective.

Overall, your answer is relevant but could benefit from improved structure and context.

I would rate your answer 4/5.

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